Are you using programmatic ads to monetize your website or blog? If does and if you are a beginner I bet that you are using Google Adsense for monetization as everyone does.
Lot of bloggers or publishers are using programmatic ads to monetize their websites because it is very convenient rather than placing and updating banner ads from the affiliate networks, but did you know there is another way that you can earn much better than Adsense?
Yes, you read it right, a few years ago I was a complete beginner in blogging, and I thought that Adsense was the only way to monetize a blog using programmatic ads, but later on, I discovered other Ads technologies where you can earn way more than Google Adsense called Ezoic.
What is Ezoic?
A lot of people are mistaken by this and they often called Ezoic an ad network, but actually, they are not.
Ezoic is an Ad technology that provides publishers or bloggers with premium programmatic ads, it is also the main reason why a lot of publishers or bloggers earn more in Ezoic compared to Adsense.
Is Ezoic Ads Safe?
I know one of the main questions that may come to your mind before joining Ezoic is security if Ezoic ads are safe or not.
Ezoic is a Google-certified publishing partner, it is only given to the most knowledgeable and trusted companies by Google, which means that Google itself trusted Ezoic and we can rely on their ads to be safe to use on our website.
In addition to that Ezoic ads come from thousands of premium ad networks, ad exchanges, and ad partners, and you can ensure that their ads are safe and premium.
Ezoic Requirements And How To Get Approved
Ezoic is a premium ad technology and there are certain requirements and have at least 10,000 pageviews per month on your website, but that was the old days.
On June 8, 2021, Ezoic announced they would remove the pageviews limit, meaning that even a small website can join Ezoic and benefit from their premium ads.
The publisher whose site pageviews are below 10K a month can use their access now the program, once your website is under the Access Now program of Ezoic the monetization will start but you will still undergo some training to improve your traffic.
Don’t overthink the training since they will just send you some useful articles on how to improve your earnings and traffic, You will also be invited into an optional webinar where a speaker from Ezoic will discuss some topics that may help you improve your skill as a publisher.
Infographics
How long does Ezoic approval take?
If you are ready now to join Ezoic, you might be wondering how long Ezoic approval takes, Well registering on Ezoic is easy it will just take a couple of minutes but approval might take about 24-48 hours normally.
Sometimes it takes time about a day, but it was a rare case, the higher the potential or quality of your website the quicker it may be approved. Ezoic removes the pageview limit but they still recommend that the website have at least 500-1000 visits per month to make sure that your website will be approved in Ezoic at a faster rate.
A Website Must Be A Compliance With Google Policies
Ezoic is a Google-certified publisher partner and because of that, one of the Ezoic requirements is a website must be in compliance with Google policies.
This includes:
- No invalid clicks/impressions
- Not falsely encouraging clicks
- Not offering copyrighted material/downloads
- Not offering counterfeit goods
- The site should have reliable traffic sources
- Sites shouldn’t redirect users to undesirable pages/sites/pop-ups or pop-unders
- Gambling content
- Not using automatically generated content
- Not creating empty pages with no original content
- Not using content that is copied from other webpages
- Not keyword stuffing
- Not using adult / dangerous/derogatory content
- Not offering alcohol/tobacco / healthcare-related content
- Not using aggressive/threatening content
- Not using illegal content
A Website Must Be Written In an Adsense Supported Language
Since Ezoic is a Google Adsense partner, one requirement to get approval on Ezoic was a website must be written in an Adsense-supported language.
Adsense-supported language:
- Arabic
- Bengali
- Bulgarian
- Catalan
- Chinese (Simplified)
- Chinese (Traditional)
- Croatian
- Czech
- Danish
- Dutch
- English
- Estonian
- Filipino
- Finnish
- French
- German
- Greek
- Gujarati
- Hebrew
- Hindi
- Hungarian
- Indonesian
- Italian
- Japanese
- Kannada
- Korean
- Latvian
- Lithuanian
- Malay
- Malayalam
- Marathi
- Norwegian
- Polish
- Portuguese
- Punjabi
- Romanian
- Russian
- Serbian
- Slovak
- Slovenian
- Spanish (European)
- Spanish (Latin American)
- Swedish
- Tamil
- Telugu
- Thai
- Turkish
- Ukrainian
- Urdu
- Vietnamese
If you are ready to be accepted in the Ezoic, here are the things that you might expect in Ezoic
Ezoic Features
Ads Revenue Goes Higher as Your Website Progress
After joining Ezoic and as your website progresses you will be introduced by Ezoic to a more premium ad network means more revenue for your website and more benefits that can be unlocked by each level.
Ezoic level can be reached based on the monthly traffic and monthly revenue that you get inside Ezoic.
Level 1 can be unlocked when you’re site reaches 10,000 visitors and has at least $50 monthly revenue, in level 2 you must reach at least 20,000 monthly visits and revenue of at least $200. The more traffic and revenue your site gets the higher the level you will achieve and the more features you may unlock.
You can take a look at the screenshots below for some information about Ezoic levels.
Ezoic Cloud
Another feature that Ezoic offers was its fast Ezoic cloud, once your website is accepted in Ezoic and integrated via name server, visitors to your website will be sent to the Ezoic cloud.
Curious about how this works? well, it works like this, Ezoic Cloud works like a CDN (content delivery network), When your website is integrated by a name server integration, Ezoic Cloud stores a copy of your website in different servers around the globe through a cache.
When a person visits your website, Ezoic will serve a copy of your site from the nearest server based on your visitor location, which means a faster loading speed for your website and faster ad serving.
When you use a WordPress website you will have three choices on Ezoic integration, the first is by a WordPress Plugin, the second is by a Cloud integration, and the last one is by a Cloudflare.
You can integrate using the WordPress plugin but It is not what I recommend, instead, you should choose Cloud integration or Cloudflare integration, because if you integrate your website on Ezoic using just the plugin you cannot use the Ezoic cloud (CDN) which is a great feature.
If you want to purchase some CDN from other companies it is costly, but in Ezoic it is completely free.
Big Data Analytics
Another feature that you can get from joining Ezoic is their big data analytics, which is like Google Analytics but has more useful features after I joined Ezoic I even used Ezoic big data analytics more often compared to Google Analytics.
In big data analytics, you can see your website traffic together with your site revenue, you can also even see your ePMV (earnings per thousands of visits), What’s even cooler is when you connect your Google Search Console on Ezoic you can view what kind of keywords your visitors using and how much ePMV it can generate which is really useful. This feature is a kind of feature that you can’t find in your Google Analytics.
Ezoic Video Platform
Another unique and very useful feature of Ezoic is their video platform, where you can upload your own video on the Ezoic cloud which you can place on your article or blog post.
Placing a video on the website is not a new feature, but what is new about the Ezoic video platform is that any video that you upload and Ezoic and place on your website will be monetized in an instant.
On YouTube, before you can monetize your videos, your YouTube channel must meet certain requirements Your channel must have at least 1000 active subscribers, 4000 valid public watch, and more.
In the Ezoic Video Platform, there is no requirement for monetizing your videos, once you get accepted on Ezoic, upload your video, and viola!! an ad will automatically appear on the videos that you place on your article or blog post.
What is even better about the Ezoic Video platform is that all the videos that you upload will be stored in the Ezoic cloud, which means any video that you use in your article will not affect your site hosting resources and will not slow down your website.
In addition to that, when you already have a YouTube channel you can link your YouTube channel to the Ezoic video platform, for you to import videos from your YouTube channel to Ezoic and use the videos on both YouTube and your website.
Ezoic Leap
Ezoic Leaps is a feature of Ezoic that helps your website load faster, when you get accepted in Ezoic, I recommend that you use Leap in all cases, it has a lot of features that can optimize your website for faster loading speed like minifying Javascript, CSS, HTML, resize and optimized image, script delay, preload jQuery and more.
Ezoic Leaps works like a premium WordPress plugin WP Rockets, but Ezoic Leap is much more optimized on Ezoic Cloud compared to the WP Rocket plugins.
Ezoic WordPress Free Hosting
Did you know that you can even host your website at Ezoic for free?
Ezoic users that have been accepted in Ezoic can have an option to host their website through Ezoic for free, the only main requirement was a website must be a WordPress website. Ezoic free web hosting is not yet supported for those websites that are made from Blogger/Blogspot or any other website that is not made from WordPress.
Another requirement to host your website on Ezoic for free was your website must be integrated by nameserver integration or Cloudflare integration
Ezoic Free hosting is unmanaged means that there is no customer support that is always ready to help you whenever you need to, although when you host your website on Ezoic there is a tech team that will help you in case your website is completely down.
Other features of Ezoic free hosting are the following:
- Cloud-based memory
- Cloud-based CPU cores
- SSD storage
- Uses PHP 7.4 by default and can be customized to other PHP versions
- Ezoic will stop malware at the DNS level
- Ezoic detects and excludes unsafe content
- The system currently also offers DDoS protection and other security measures
- Sites hosted with Ezoic will also benefit from having tech team members monitor user experience metrics regularly
Ezoic free hosting is good for a small website and if you need to cut some costs on your website, I didn’t try to use the Ezoic free hosting on my own website because I’m satisfied with my current host provider which is Cloudways.
A few months ago I had a plan to migrate this website to Ezoic free hosting, but I decided to try Cloudways first and I’m amazed at how fast Cloudways Cloud hosting is.
Their customer support is always ready to help you 24/7 and they usually respond in 3 minutes, they are also very affordable with their lowest plan of $10 a month on the DigitalOcean server, they have the cheapest but high-quality cloud hosting today.
If you want to try Cloudways you can use the promo code “MIRAGE10“ and you will get 10% OFF on your first 3 months on Cloudways.
Bottom Line
If you’re monetizing your website on Google Adsense, I recommend that you try Ezoic and you will see a huge difference in earnings.
While Adsense is known on CPC or cost per click to earn, Ezoic is focused on ePMV which is an impression-based earning that is perfect for a website with low CTR on ads but high traffic or page views.
High earning, plus high-quality CDN, and free premium tools, what would you ask for, try Ezoic as soon as your website meets the minimum Ezoic requirements, and I’m pretty sure that you will not regret it.
There are some cases in some forums where they claim that Ezoic slows down their website, It might be because there is something wrong with their setup, or maybe they didn’t use name server integration to use all the potential of Ezoic, like what I’ve said you can’t use the Ezoic cloud and CDN functionality when you didn’t integrate your website using nameserver integration.
I’ve been using Ezoic for about a year but I’m satisfied with Ezoic.
